Support for Sports and Culture

Shigeru Ban Architectural Exhibition

Takara Leben was a special sponsor of the architectural exhibition “Shigeru Ban—From Temporary Housing to Art Museums” (May 11–July 5, 2020) at the Oita Prefectural Art Museum (OPAM) designed by architect Shigeru Ban, a recipient of the Pritzker Architecture Prize, which is likened to the Nobel Prize of architecture, held in commemoration of the fifth anniversary of the museum. Ban has been active in a wide range of fields from housing to public facilities and disaster relief projects. Temporary housing used after the 1995 Hanshin-Awaji Earthquake and a full-scale model of Ban’s latest project were on display, and many visitors enjoyed viewing his works.

Shigeru Ban Architectural Exhibition

Agreement with Nippon TV Tokyo Verdy Beleza

We signed a corporate partnership agreement with Nippon TV Tokyo Verdy Beleza, the leading women’s soccer team in Japan, in February 2021. We support Tokyo Verdy’s philosophy of achieving happiness through the power of sports and opening a path to a bright future, and we will work with the team as a partner to promote the empowerment of women, develop human resources, and conduct activities that contribute to local communities.

Agreement with Nippon TV Tokyo Verdy Beleza

“KIMONO” Special Exhibition

We supported the “KIMONO” special exhibition (June 30–August 23, 2020 at the Tokyo National Museum) at the Japan Cultural Expo held by the Agency for Cultural Affairs to celebrate Japanese arts and culture both inside and outside Japan. Many visitors were able to experience the beauty of the kimono, which has survived for more than 800 years and is still creating new fashion scenes.

“KIMONO” Special Exhibition

Photo by Noriko Yamamoto

Takara Leben Tohoku’s Efforts to Preserve Culture

The Takara Leben Group undertakes community development that looks to the future while preserving local cultural assets. During construction of THE LEBEN Sendai Otemachi, which was developed on the site of a former samurai residence near Aoba Castle in Sendai City, Miyagi Prefecture, Takara Leben Tohoku donated the remains of tiles, ceramics, and other artifacts from the Edo and Meiji Periods to municipal authorities. In addition, the exterior design of the building is based on the Kake Zukuri architectural style favored by Date Masamune, the first Lord of the Sendai clan, and by retaining the design that captures the historical background of the area, we are working to pass on the history and culture of the region.

Takara Leben Tohoku’s Efforts to Preserve Culture

grape Award2020

The grape Award, presented by grape Co., Ltd. an online media company, is a contest for essays that “resonate with the heart.” Takara Leben has been a special sponsor of the grape Award for three consecutive years, and the Takara Leben Award is presented to a work that provides a sense of happiness that is best suits our corporate vision “THINK HAPPINESS AND MAKE THE HAPPINESS.”

grape Award2020

Contributing to Regional Revitalization as Official Sponsor of Sendai 89ers

With the aim of supporting the local community and helping regional revitalization through the promotion of sports, in September 2019, Takara Leben became an official sponsor of the Sendai 89ers, a basketball team located in Sendai, Miyagi Prefecture, and playing in the Japanese professional B.League. While supporting the activities of the Sendai 89ers, we will promote regional sport and work toward regional revitalization through basketball, and contribute toward greater happiness and development in the local community.

Contributing to Regional Revitalization as Official Sponsor of Sendai 89ers
Contributing to Regional Revitalization as Official Sponsor of Sendai 89ers

Kishu Kuchikumano Marathon

The Kishu Kuchikumano Marathon is a full and half marathon held on the first Sunday of February every year in Wakayama Prefecture’s Kamitonda Town, over a course rich with nature. Takara Leben Infrastructure Fund, whose asset operation is performed by Takara Asset Management, is the owner of the LS Shirahama Power Generation Facility where the marathon is held. As part of its social contribution and regional revitalization efforts, it has become an official sponsor of the marathon.

Kishu Kuchikumano Marathon

Takara Leben Tohoku Night Game

Takara Leben Tohoku respects the professional baseball spirit of contributing to and serving society through baseball, and, since 2014, has been a sponsor of the Tohoku Rakuten Golden Eagles. In fiscal 2019, the Takara Leben Tohoku Night Game, a game at Rakuten Seimei Park Miyagi on July 5 pitting the Tohoku Rakuten Golden Eagles against the Hokkaido Nippon-Ham Fighters, was attended by 25,282 spectators.

Takara Leben Tohoku Night Game

Hakkiyoi KITTE Grand Sumo Tournament

Since fiscal 2017, Takara Leben has been a sponsor of Hakkiyoi KITTE, a regular summer sumo wrestling event organized by JAPAN POST Co., Ltd. held at the KITTE commercial facility, which is directly connected to Tokyo Station. Participants can enjoy watching the yokozuna enter the ring, rope tying, and powerful matches from up-close. There is also sumo-themed singing, shokkiri demonstrations, wrestler talk show events, and more, enabling audiences from Japan and overseas to experience the appeal of Japan’s national sport, sumo wrestling.

Hakkiyoi KITTE Grand Sumo Tournament

“Eiosen” Shogi Title Competition

Takara Leben sponsored the third through fifth years of “Eiosen” (held by DWANGO Co., Ltd.), contributing to the spread and development of shogi as traditional culture. “Eiosen” are the newest type of title matches (tournaments in which winners are granted titles). Highly-anticipated matches and semi-final and later matches during the preliminary tournament as well as the main tournament and the championship seventh match will be broadcast live on the “niconico” Live Streaming video sharing service to be enjoyed by countless shogi fans.

“Eiosen” Shogi Title Competition
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